BMW has always been at the forefront of innovation and style, offering consumers state-of-the-art technology and luxurious features in each of its vehicles. One such feature that drivers have come to love is heated seats; on those chilly mornings or long road trips, a warm seat can make all the difference.
Rumors have been circulating that BMW may begin charging for this beloved amenity. Many car manufacturers already charge extra for heated seats, but up until now, BMW has included them as a standard feature in most of their vehicles.
If you are considering purchasing a new BMW or simply curious about potential changes to the brand’s amenities, it’s important to have the facts before making any decisions. Keep reading to find out whether BMW plans to start charging for heated seats, and what impact this may have on prospective buyers.
Why Heated Seats Are a Must-Have Feature in Your BMW
Comfort is Key: Enjoy a Cozy Ride All Winter Long
As the temperatures drop, it’s important to stay warm and comfortable while driving. That’s where heated seats come in. With this feature, you can enjoy a cozy ride all winter long without having to crank up the heat or bundle up with layers of clothing.
But what if BMW decides to charge extra for this must-have comfort feature? According to current BMW models, heated front seats are standard equipment on most models, but some still require an upgrade to get them. It remains to be seen whether they will continue to make heated seats a base option, or if they will start charging customers more for this comfort feature.
Increased Resale Value: Heated Seats are a Desirable Feature
If seeking resale value from your car down the line, heated seats are definitely going to help achieve that aim. When looking to sell your car, features such as sport packages and BMW’s iDrive system won’t necessarily impact its worth as much as things like mileage, overall condition, and optional equipment such as heated seats.
In fact, research by CarMax has found that used cars equipped with driver assists (like back-up cameras), infotainment systems (such as Bluetooth connectivity), and luxury features (including sunroofs!) have higher options-resale values than those without such equipment fitted. This shows heating seats could improve your chances of selling your car at a better price point.
Safety First: Warm Seats Can Help Keep You Alert While Driving
Believe it or not, heated seats also have safety implications. When we’re cold, our bodies tend to tighten up and become tense which can translate into our driving – especially if we are not wearing the proper clothing. Heated seats can help to alleviate those tight muscles and make us more comfortable while driving.
This simple comfort feature also keeps your focus on the road rather than an annoying shiver creeping down your spine, taking you away from what’s important while behind the wheel. Warmth in your seat gives all-round comfort, helping you keep focus when thinking ahead or reacting to potential hazards with no extra fuss or strain.
“It is wonderful for people who go skiing and snowboarding, as they return home exhausted and cold” -Sven Steinberg, BMW Project Manager
The benefits of heated seats while driving a BMW are clear and widespread. You needn’t worry about getting so wrapped up in seeing what winter brings that you overlook opportunities to take advantage of one of the world’s most luxurious features today – ride in comfort!
The Benefits of Having Heated Seats in Your BMW
Relaxation: Heated Seats Can Help to Relieve Muscle Tension and Stress
If you are someone who enjoys long drives, then you know how uncomfortable it can get after a while. Sitting in one position for several hours straight can be a real hassle, particularly if you have sore or stiff muscles. However, with heated seats installed in your BMW, you can experience a new level of comfort while driving. This feature is designed to regulate the temperature across the seat surface evenly, which helps soothe your muscles and ease tension.
According to Dr. Andrew Kerklaan, a prominent chiropractor based in San Francisco, heat increases the range of motion of soft tissue joints, thus reducing muscle spasms and improving flexibility. It also stimulates blood flow, which contributes to faster healing by providing more oxygen and nutrients to the affected areas. Therefore, installing heated seats in your car can provide therapeutic benefits that go beyond just keeping you warm on chilly days.
Improved Blood Flow: Warmth Can Help to Increase Circulation
While most people think that cold temperatures tend to constrict the blood vessels, making circulation difficult, sitting in frigid conditions over extended periods can lead to significant discomfort. Therefore, having heated seats not only gives off an added layer of warmth but also improves blood flow within your body. With improved circulation comes a host of positive effects, including better cognitive function, increased energy levels, and even lessening inflammation.
This effect is due to the increase of core body temperature, which activates thermoreceptors, sending feedback signals to the hypothalamus region in the brainstem. The hypothalamus controls many automatic functions such as sweating, breathing rate, heart rate, and constriction/dilation of blood vessels. As a result, these mechanisms are triggered to work in unison, causing the blood vessels to dilate and allowing more oxygen-rich blood to flow through your body. A study performed by Healthline also found that heat therapy may be beneficial for conditions such as osteoarthritis and joint stiffness.
Is BMW Going to Charge For Heated Seats?
“The good news is that all 2022 BMW models come standard with heated front seats as standard.” – CarandDriver
If you’re planning on buying a new BMW, one of the biggest questions you’ll inevitably ask is whether or not it comes with heated seats, and if they cost extra. Well, the answer depends on the model year and trim level of the car you’re interested in. In previous years, certain BMW models only offered heated seats as an additional option, often charging several hundred dollars to have it installed.
The great thing about BMW’s newer models is that heated seats now come standard across most trims, which means you don’t have to break the bank just to enjoy this feature. To confirm if your desired BMW model comes with heated seats, check out the official website or speak to a dealer representative who can assist further.
Having heated seats in your BMW can provide more than mere warmth; it has significant therapeutic benefits due to natural muscle relaxation and improved circulation. It’s essential to note that some BMW models offer heated seats as part of their standard equipment while others might charge extra.
How to Ensure Your BMW Heated Seats Are Always in Top Condition
Regular Maintenance: Keep Your Seats Clean and Conditioned
The key to keeping your BMW heated seats in top condition is regular maintenance. This means regularly cleaning and conditioning your seats. Over time, dirt, oil, and sweat can accumulate on the surface of your seats, causing them to become dirty and stained. Not only does this make your car look less appealing, but it can also damage the leather over time.
To keep your BMW heated seats looking their best, you should clean them at least once a month. Use a damp cloth or microfiber towel to wipe down the seats, making sure to remove any debris that has accumulated. You can then use a leather conditioner to keep the seats soft and supple. Try to avoid using harsh chemicals or cleaners as these can damage the leather and cause it to fade over time.
Address Any Issues Promptly: Don’t Let Minor Problems Turn into Major Ones
While regular maintenance is important, it’s also essential to address any issues promptly. Even minor problems like scratches or scuffs can quickly turn into major ones if left unattended. For example, a small tear in the leather can eventually grow into a large hole if not repaired quickly enough.
If you notice any issues with your BMW heated seats, be sure to take care of them right away. Depending on the severity of the issue, you may be able to repair the seats yourself or you may need to take your car to a professional for repairs. Either way, don’t put off addressing the problem as this will only make things worse in the long run.
Use with Care: Be Mindful of Any Sharp Objects That Could Damage the Seats
Finally, it’s important to use your BMW heated seats with care. While these seats are designed to be durable and long-lasting, they’re still susceptible to damage if not treated properly. One major issue to watch out for is sharp objects that could scratch or puncture the leather.
Be mindful of anything in your pockets or bags that could cause damage to the seats. For example, don’t place keys or other metal objects on the seat as these can easily scratch the surface. Additionally, try to avoid sitting on the seats while wearing clothing with sharp buttons or zippers as these can also damage the leather over time.
“Taking good care of your car means taking good care of its interior, including the seats.” -Unknown
- Regularly clean and condition your BMW heated seats to keep them looking their best.
- Address any issues promptly to prevent minor problems from turning into major ones.
- Use your seats with care, being mindful of any sharp objects that could damage the leather.
By following these tips, you can ensure that your BMW heated seats remain in top condition for years to come. Not only will this help you maintain the value and appearance of your car, but it will also make driving a more comfortable and enjoyable experience.
Comparing BMW’s Heated Seats to Other Luxury Car Brands
Functionality: How Do BMW’s Heated Seats Compare to Other Brands?
The heated seats in a car can make all the difference, especially on a cold winter day. BMW is known for providing their customers with high-quality features, and their heated seats are no exception. In terms of functionality, BMW’s heated seats offer several settings that include temperature control, backrest heating options, and quick heating time.
Compared to other luxury car brands, BMW’s heated seats have an advantage when it comes to functionality. Mercedes-Benz offers similar features but its seat heating system takes a longer time to warm up while Cadillac may not be as adjustable as BMW’s.
According to Forbes, “BMW has managed to create a system that warms you evenly from your shoulders down to your butt. That’s more than we can say about some of BMW’s competitors.”
Comfort: Are BMW’s Heated Seats More Comfortable Than Other Brands?
When buying a luxury car, comfort is non-negotiable. BMW understands this and delivers maximum comfort guaranteed with its cars’ heated seats. The company provides soft leather materials coupled with well-cushioned seats that automatically adjust to body contours, ultimately reducing fatigue. It also has a memory function where car owners can save their preferred seat positions and temperatures.
Unlike BMW, Lexus emphasizes sophisticated designs over seat comfort, meaning that although its seats are visually appealing, they do not deliver the same level of cushioning as BMW’s. Audi’s comfort levels start out great but lose effectiveness fast as one continues using them.
As per AutoTempest,” Judging by our own experiences, however, BMW does indeed build a damn comfortable heated seat”
Design: How Do BMW’s Heated Seats Look Compared to Other Luxury Brands?
Besides comfort and functionality, the design of heated seats can be another selling point for some luxury car shoppers. BMW does not disappoint its customers with a sleek design that blends in well with its cars’ interiors.
In contrast, Jaguar offers an over-the-top look for its heated seats that do not match all recent models designs. Range Rover has stunningly designed seats, although its focus on looks affects comfort negatively.
According to CarBuzz, “BMW’s approach is instead about integrating the heaters into a seat surface which complements the brand’s pragmatic approach.”
Cost: Are BMW’s Heated Seats Worth the Investment Compared to Other Brands?
The cost of purchasing a vehicle significantly contributes to a buyer’s decisions, despite their financial status. Keeping that in mind, it begs the question – are BMW’s heated seats worth investing your money?
Compared to other brands, BMW is considered quite expensive but also delivers high-quality products that ensure. that buyers get what they pay for in return. According to auto.com, A Mercedes-Benz will cost a minimum of $1,050 – 2,000 extra depending on trim levels, compared to BMW’s “standard inclusion”. Cadillac may charge a little more while Audi is somewhat similar to BMW when breaking down the prices.
“If you’re considering buying a luxury car, we’d say the extra cash would indeed buy you greater refinement.” was AutoTrader’s take on the issue
Expert Opinions: Will BMW Start Charging for Heated Seats?
Heated seats have become a standard feature in many luxury vehicles, but rumors are circulating that BMW may start charging extra for this comfort feature. So, what do experts think? According to car industry analyst Jessica Caldwell of Edmunds.com, it is unlikely that BMW will start charging extra for heated seats.
“While some luxury brands, like Porsche and Audi, charge extra for certain packages or options, BMW has generally offered heated seats as a standard feature across all models,” says Caldwell. “Removing this feature would be a step back in terms of customer satisfaction.”
Furthermore, automotive journalist Karl Brauer of Kelley Blue Book believes that BMW’s reputation as a brand that values customer comfort and satisfaction would suffer if they started charging for heated seats. “A lot of the appeal of buying a BMW is the premium features included as standard,” he says. “If customers suddenly had to pay more for something they’ve been used to getting for free, that could turn them off from the brand altogether.”
Industry Trends: What Are Other Luxury Car Brands Doing with Heated Seats?
Beyond BMW, how common is it for luxury car brands to charge extra for heated seats? The answer is not entirely clear cut, but according to U.S. News & World Report, several notable brands do indeed make this comfort feature optional or require buyers to add on specific packages to get them.
- Porsche charges $530 for heated front seats in their popular Macan SUV model.
- Audi offers heated front seats as part of an available Cold Weather Package, which costs $800 on most models.
- Lexus includes heated seats as standard on their ES sedan, but makes them optional on their LC Coupe model, with a price tag of $900.
Meanwhile, one notable brand that still includes heated seats as standard across all models is Volvo. The company values safety and comfort as key features in all its vehicle offerings, which is reflected in the inclusion of heated seats even for entry-level models like the XC40 SUV.
Consumer Demand: How Much Do Buyers Value Heated Seats in Luxury Cars?
If BMW were to start charging extra for heated seats, would buyers be willing to pay? According to data from automotive research firm AutoPacific, the answer is likely no – at least not without some added incentives or benefits.
“Our studies show that heated seats are now considered as much of a basic need by car buyers as air conditioning,” says Dan Hall, Vice President of AutoPacific. “And when a feature becomes a ‘need,’ it’s harder to charge more money for it.”
In fact, AutoPacific found that customers rated heated seats as the sixth most important feature in luxury cars, behind only performance, driver visibility, infotainment systems, seat comfort and functionality, and exterior styling.
Furthermore, if BMW did decide to charge extra for this feature, they may lose out on potential sales compared to other brands that include heated seats as standard. As Caldwell points out, “Audi, Cadillac, and Infiniti all offer heated seats as standard in most of their models, so there is already stiff competition in the luxury market for BMW to contend with”.
BMW’s Strategy: Will They Continue to Offer Heated Seats as a Standard Feature?
So, will BMW continue to offer heated seats as a standard feature, or eventually start charging extra for them to boost profit margins? While experts believe the former is more likely, BMW themselves have yet to release any official statements or confirm their plans.
In recent years the company has emphasized customer satisfaction and improved offerings as a key component of their overall business strategy. According to a 2019 press release, “Expanding our range with emotionally appealing new models and systematically developing our customer-centric service strategy are the main focus of BMW Group’s presentation at the IAA Cars 2019 show.”
This commitment to customer satisfaction suggests that BMW is unlikely to start charging for heated seats anytime soon, but will focus on improving other areas such as infotainment systems, fuel efficiency, and design aesthetics instead.
Pricing Considerations: How Would Charging for Heated Seats Affect BMW’s Sales?
If BMW were to indeed start charging extra for heated seats across their model line-up, what impact would this have on sales and revenue? Experts are divided on the extent of the potential impact, but most agree it could be negative.
“Even if BMW only charged $300-$500 extra for heated seats, customers could perceive this as nickel-and-diming,” says Brauer of Kelley Blue Book. “And when buyers feel like they’re being squeezed for money, they might consider other options from Audi or Mercedes-Benz instead.”
Caldwell points out that BMW’s competitors already offer many similar features as standard, so pricing them as optional extras could lead to lost sales. “Many buyers compare luxury brands based on feature sets, and may opt for another brand that offers heated seats standardly rather than pay extra with BMW” she says.
In addition to losing potential sales, charging extra for heated seats could also damage BMW’s reputation and image. “BMW has long prided itself on being a leader in luxury vehicle designs and technology,” says Hall of AutoPacific. “But if they start making common features like heated seats optional, this could lead to a negative view of the brand.”
Frequently Asked Questions
Will BMW start charging extra for heated seats?
As of now, BMW has not made any announcements regarding charging extra for heated seats. It is still a standard or optional feature on many of their models. However, prices and features are subject to change, so it is best to check with your local dealership for the most up-to-date information.
Are heated seats going to become a standard feature on all BMW models?
While heated seats are already a standard or optional feature on many BMW models, it is unclear if they will become standard on all models. BMW is constantly updating and changing their features, so it is best to check with your local dealership or BMW’s website for the most up-to-date information on specific models.
What is the pricing for BMW’s heated seats?
Pricing for BMW’s heated seats varies depending on the model and package. On average, heated seats can cost anywhere from $500 to $1,500 as an optional feature. It is best to check with your local dealership or BMW’s website for specific pricing on the model you are interested in.
Is BMW going to offer any new features in their heated seats?
BMW is constantly innovating and updating their technology, and it is possible that they may offer new features in their heated seats in the future. However, as of now, there have been no official announcements regarding any new features. It is best to check with your local dealership or BMW’s website for any updates.
How does BMW’s heated seat technology compare to other luxury car brands?
BMW’s heated seat technology is considered to be on par with other luxury car brands, if not better. BMW’s seats often come with multiple heating zones, allowing for greater customization and comfort. Additionally, BMW’s seats are often made with high-quality materials and are designed for maximum comfort and support.