Racing down the road in a beautiful BMW convertible, two baseball players cruise past admiring onlookers. Fans have been going wild over this new commercial featuring not one but two Major League Baseball stars endorsing the luxury car brand.
If you’re wondering who these talented athletes are and why they’ve teamed up with BMW to promote their elite vehicles, you’ve come to the right place. In this post, we’ll dive into all the details so you can get the scoop on everything you need to know about these MLB players in the BMW commercial.
From their stats on the field to their personal lives off the diamond, we’ll provide a comprehensive look at these renowned baseball players who have captured our attention in this exciting ad campaign.
So buckle up, sit tight, and prepare to learn more about these two outstanding personalities who are shining bright both on and off the ball field. Read on to discover just who these MLB players are that have partnered with BMW for their latest marketing endeavor!
MLB Players Take The Wheel in BMW Commercial
The MLB and luxury car brand BMW have joined forces to create an advertisement that is sure to turn many heads. This commercial features a group of high-performance baseball players taking the wheel of some of BMW’s most luxurious cars, combining two worlds that may not seem particularly related.
As exciting as this ad campaign itself is, many people are curious about just who the MLB players featured in the commercial are. Fear not, avid ad-watchers, for we’ve got all the details on these ballplayers turned gearheads!
Driving Home The Message
The purpose of this BMW commercial is to showcase both the power of performance vehicles and the strength of Major League Baseball talent. It highlights the similarity between the precision required in driving high-end cars and that needed by elite athletes in order to succeed.
Fans of baseball will instantly recognize several prominent faces behind the wheels of these sleek BMWs. The roster includes Giancarlo Stanton, Xander Bogaerts, Robinson Cano, Mookie Betts, and even the legendary David Ortiz himself.
“I enjoy fast cars,” said Ortiz when speaking about his involvement in this advertorial project. “Baseball and racing share similarities where you need to focus 100 percent on what you’re doing at all times.”
A New Kind of Pitch
This marketing partnership between the MLB and BMW signifies a new direction in how advertisers approach sports sponsorships. Rather than simply plugging products during games or offering stadium naming rights, companies are now looking for creative ways to connect with audiences through shared interests and themes.
For BMW, partnering with professional athletes allows them to emphasize their vehicle line’s stylish design and engineering prowess while tapping into the popular world of sports fandom. Meanwhile, the MLB gets to highlight their top stars in a fresh new context, introducing these players to potentially broader audiences both domestically and abroad.
These kinds of campaigns underscore just how important it is for brands to adapt to the changing media landscape. With increasing segmentation between different types of entertainment (sports, streaming TV, social media), companies need to establish unique ways to break through the noise and capture consumer attention.
Baseball and Luxury Cars Collide
The BMW commercial featuring MLB players beautifully merges two seemingly disparate worlds: high-performance machines and elite athletes. The ad starts with these ballplayers walking onto the field, looking as if they’re ready to start batting practice or pitching drills. However, instead of heading towards the mound, they hop into some glimmering BMWs parked nearby.
Giancarlo Stanton sits behind the wheel of an M760Li xDrive Sedan, showcasing its exceptional acceleration and control features. David Ortiz takes a BMW X5M out on the open road, emphasizing the car’s spacious cabin and comfortable interior design. Robinson Cano puts a BMW i8 Coupe through its paces, demonstrating the nimble agility of this eco-friendly sports vehicle.
Big Leagues Meet High Performance
This advertisement isn’t the first time that we’ve seen top-tier athletes team up with luxury automakers for eye-catching commercials. In fact, many athletes have personal sponsorships with car companies, including LeBron James’ partnership with Kia, Neymar Jr.’s tenure with Volkswagen, and even tennis pro Serena Williams’ recent collaboration with Lincoln Motor Company.
In this case, BMW has enlisted several big-time baseball players to help elevate their brand from a performance standpoint. Not only do these athletes offer expertise in precision driving and handling, but they also bring their vast fanbases along for the ride as well — something that can be invaluable in today’s crowded marketing landscape.
This cross-disciplinary approach to advertising is just one example of how companies are finding new ways to engage diverse audiences and build brand awareness with unique campaigns. By tapping into the passions of niche groups, businesses can forge deeper connections with consumers while opening up new revenue streams at the same time.
What Is The BMW Commercial Featuring MLB Players All About?
The new BMW commercial featuring Major League Baseball (MLB) players is a unique marketing campaign that combines sports with luxury cars in an effort to appeal to a wider audience. The ad features six prominent baseball players, including Xander Bogaerts, Nolan Arenado, and CC Sabathia, all of whom partake in different aspects of the luxurious BMW lifestyle.
Marketing Meets Sports
This recent collaboration between BMW and the MLB creates a connection between two seemingly unrelated fields: automotive technology and professional sports. While one may not immediately think of these two things as compatible, this partnership shows that brands can certainly find innovative ways to market their products by tapping into popular interests or trends.
The initiative definitely makes sense from a business standpoint too – according to Statista, there were 67.39 million MLB viewers in the United States alone in 2019, making it the fourth most-watched sport in America, after football, basketball, and hockey.
BMW’s New Ad Campaign
So what exactly does the ad entail? The one-minute video showcases the baseball stars going through various activities while driving BMWs, such as attending fashion shows, jet-setting around the world, playing golf on private courses, and even effortlessly parallel parking.
In addition to the promo clip, BMW has also launched its “Drive It Home” campaign, which allows fans to enter a contest where they have the chance to win tickets to select games during the remainder of the 2021 season by taking test drives at participating dealerships. We can see how BMW manages to incorporate ballpark culture and exclusive experiences, attracting fans to attend more games this year.
MLB Players as Brand Ambassadors
The choice of MLB players in this campaign is hardly random. Baseball athletes have been known to represent brands and products, endorsing everything from athletic wear to fast food chains. In fact, many baseball stars enjoy immense fame beyond the world of sports due to their extensive endorsement deals.
Moreover, BMW isn’t the first to collaborate with professional baseball players for ads – Mercedes-Benz has been using prominent MLB names since as early as 2016. They too jumped at the opportunity to combine two areas that are relatively unrelated but come together quite effectively when it comes to advertising.
“The dream of an individual driver relaxes the soul” -Mario Andretti
As evidenced by both BMW’s and Mercedes-Benz’s collaborations, aligning with successful athletes can generate new interest and expand a brand’s base. By partnering with various industries, celebrities and companies alike can intersect audiences and boost ROI across different sectors as demonstrated by the co-branding furor swept through entertainment and technology lately.
At any rate, will other car manufacturers follow suit? It remains to be seen which big five sporting event they’ll feature next, but we can be sure that innovative and surprising alliances like these are sure to generate significant buzz among consumers.
Which MLB Players Are Featured In The BMW Commercial?
The BMW commercial is one of the most talked-about commercials in recent years, and it features some of the biggest names in Major League Baseball (MLB). Here’s a look at who made the cut:
The BMW commercial was released as part of the 2018 MLB season, and it featured a star-studded lineup of players. Some of the biggest names in baseball were on display, including J.D. Martinez, Mookie Betts, Xander Bogaerts, Andrew Benintendi, Chris Sale, and David Price. These players represented different teams, making it a diverse group that showcased some of the best talent in the league.
“The combination of world-class athletes from one of America’s favorite sports with one of America’s favorite vehicles captures our brand spirit perfectly.”
– Trudy Hardy, Vice President of Marketing at BMW North America
Big Names Behind the Wheel
Not only did the MLB players make an appearance in the BMW commercial, but they also got behind the wheel. The concept of the ad was to show off the speed and handling of BMW’s new line of cars by having the players race them around a track. It was a unique way to showcase both BMW’s performance capabilities and the agility of the players.
The idea for the commercial wasn’t just about showcasing how fast the cars could go; it was also about showing how much control the drivers had over their vehicles. By putting the players behind the wheel, viewers got to see firsthand just how connected the car was to the driver, which is something that often gets lost in traditional car advertisements.
A Diverse Group of Players
One of the most impressive things about the BMW commercial was the diverse group of players that were featured. Not only did they represent different teams, but they also came from all corners of the globe. Mookie Betts is from Nashville, David Price hails from Murfreesboro, and Andrew Benintendi grew up in Cincinnati.
The international flavor of the ad was highlighted by the presence of Rafael Devers and Joe Kelly. Devers, who played for the Boston Red Sox at the time of the commercial’s release, was born in the Dominican Republic, while Kelly is from Anaheim, California.
“We wanted to have a combination of young talent and seasoned veterans, players who are really going to become stars in MLB.”
– Trudy Hardy, Vice President of Marketing at BMW North America
The BMW commercial featuring MLB players was a huge hit with fans and marketing professionals alike. It showcased some of the best talent in baseball and one of the top automakers in the world. It remains a classic example of how sports and advertising can work together to create something truly special.
What Cars Are Featured In The BMW Commercial With MLB Players?
The BMW commercial featuring MLB players showcases some of the top-of-the-line models from the luxury car manufacturer. One of the cars featured in the ad is the BMW M8 Coupe, a powerful sports car that boasts 600 horsepower and can accelerate from 0 to 60 miles per hour in just over three seconds. Another car featured in the commercial is the BMW X7, which offers ample space for passengers while still delivering impressive performance.
In addition to these high-performance vehicles, the BMW commercial also shows off some of the advanced technology found in their cars. The new digital display cockpit and intelligent voice assistant are two features highlighted in the ad, showcasing how BMW is pushing the boundaries when it comes to innovation in the automotive industry.
The Ultimate Driving Machine
The BMW brand has long been associated with the phrase “The Ultimate Driving Machine,” and this commercial featuring MLB players is no exception. The company’s commitment to crafting high-quality vehicles that deliver an exhilarating driving experience is evident in the ad.
One of the reasons why BMW vehicles have earned this reputation is because of their precision handling and responsive engines. As noted by Car and Driver magazine, “BMW is known for making cars that put drivers first.” This philosophy is on full display in the commercial as viewers see the MLB players enjoying the thrill of driving various BMW models through winding roads and scenic landscapes.
In addition to providing an enjoyable driving experience, BMW is also committed to creating safe vehicles that offer advanced safety features. The Lane Departure Warning system, Automatic Emergency Braking, and Blind-Spot Monitoring available in many BMW models help ensure that drivers and passengers arrive at their destination safely and without incident.
“BMW remains the driver’s choice for enthusiasts who want the ultimate driving machine.” -U.S. News & World Report
While the commercial featuring MLB players primarily focuses on showcasing some of BMW’s top-of-the-line models and advanced technology, it also highlights what sets these cars apart from other luxury vehicles on the market: their commitment to precision handling and delivering an unparalleled driving experience.
The BMW commercial featuring MLB players offers viewers a glimpse into what makes this brand so special. From high-performance sports cars to spacious SUVs, BMW has something for everyone. And with their focus on innovation and safety, it’s no wonder why they’re still known as “The Ultimate Driving Machine” after all these years.
Why Are MLB Players Being Featured In A BMW Commercial?
In today’s world, brands partner with each other to create cross-promotion opportunities that can increase their reach and brand value. BMW recently signed a deal with Major League Baseball (MLB) as their official luxury car sponsor. The collaboration is expected to give both parties increased visibility among fans.
According to Forbes, the partnership provides “BMW an opportunity to showcase its product to a broader audience while associating itself with arguably the most hallowed professional sports league in America.”
The commercial featuring MLB players is not just a marketing ploy but also serves as a way to use this new partnership for mutual benefits.
Appealing to Affluent Sports Fans
The commercial featuring a few of baseball’s biggest stars has created quite a buzz. This campaign aims to target affluent sports viewers who are interested in premium products like BMW cars.
Affluent sports enthusiasts skew towards men ages 25-54 years old with at least $250,000 household income or substantial wealth accumulated through investments or inheritance. These type of individuals tend to make expensive purchases such as luxury vehicles, which makes the partnership between MLB and BMW a perfect match.
This demographic is attracted to high-end brands and status symbols associated with them. By showcasing some of baseball’s best players in the ad, BMW expects to build interest from this segment of consumers and create more sales leads over time.
Connecting with a New Audience
Sports partnerships have always been an effective way to connect with people on a deeper level than traditional advertising mediums. Aligning with a sport team or league allows companies to leverage the passion of fans by becoming part of their experience and thus elevating their brand awareness.
BMW is taking the chance to create an emotional bond with their target audience through this collaboration. The commercial features baseball players such as Mookie Betts, J.D Martinez, and Jackie Bradley Jr., among others, engaging them in a unique way.
The company wants to extend its reach beyond its traditional customer base by attracting new customers from different demographics that are passionate about sports, cars, and technology. This approach will help BMW connect with a broader audience on multiple levels, increasing brand recognition and loyalty over time.
The Power of Celebrity Endorsements
Celebrity endorsements have been a popular way for brands to promote products or services since the dawn of advertising. It’s no surprise that BMW chose Major League Baseball stars for their advertisement campaign.
In a Fast Company article highlighting the power of celebrity marketing, they say, “celebrities already hold massive sway over public opinion, particularly in entertainment, fashion, and beauty.” They continue, “the personal connection people feel to celebrities leads them to care more about what those celebs like and want.”
By featuring well-known baseball players in a TV spot, BMW can harness the potential of these athletes’ influence on fans and followers alike. Fans often idolize and admire their favorite sports personalities and follow their lifestyles closely. This creates a perfect opportunity for high-end brands like BMW to collaborate with celebrities who embody their image and drive sales growth.
“Celebrities are probably the best amplifiers out there to extend a message because they’re plugged into so many people,” says Mario Eidam, director of partnerships at Influencer Champions, an influencer marketing agency based in London.
The partnership between MLB and BMW has led to an exciting ad campaign. It’s leveraging cross-promotion opportunities, targeting affluent sports enthusiasts, connecting with new potential audiences, and leveraging the power of celebrity endorsements. The advertisement is a smart way to create brand recognition and loyalty among baseball fans with spending power. We can expect more high-profile collaborations and campaigns from brands in the future as cross-promotion compounds into an essential marketing strategy.
What Is The Reaction From Fans About The BMW Commercial With MLB Players?
Social Media Buzz
The BMW commercial featuring several Major League Baseball (MLB) players has created a buzz on social media platforms. Fans of BMW, as well as those who follow baseball closely, have expressed their opinions about the ad.
Twitter and Instagram users have shared their reactions to the video, with many praising it for being creative and funny. Some fans even stated that they had never seen an ad quite like this before. Others used humor in their tweets to express how much they loved seeing players act out different scenes.
“I can’t stop laughing at Alex Rodriguez’s reaction when he sees his car get hit by a golf ball! 😂 This #BMWcommercial is the best thing I’ve seen all week!” -@baseballfan35
On the other hand, some Twitter users felt that the commercial was not entertaining or engaging enough. They criticized the lack of dialogue between the players and the overall purpose of the ad.
“I don’t understand what the point of this BMW commercial was. Just watching guys hit golf balls isn’t funny or interesting.” -@sportsjunkie87
Positive Feedback from Fans
The reception for the BMW commercial has been largely positive amongst fans of both the luxury car brand and MLB. Social media users were thrilled to see current stars such as David Ortiz, Chris Sale, and Mookie Betts make appearances alongside retired legends like Johnny Damon.
Baseball fans were especially pleased with the use of iconic Fenway Park as the backdrop for the commercial. The stadium’s green monster wall could be spotted in the background of some shots, which delighted Boston Red Sox fans in particular.
“I love how this commercial showcases so many different MLB legends. It’s not often you see guys like David Ortiz and Johnny Damon together in an ad!” -@soxlover4ever
The creative team behind the BMW commercial also caught fans’ attention with its use of humor and absurdity. The scene where Ortiz reacts to his car being crushed by a golf ball particularly stood out for viewers, who noted that it was both unexpected and hilarious.
“This BMW ad is pure gold! I wasn’t expecting Big Papi to react the way he did when his car got smacked by a golf ball – too funny! 😂” -@ballgamefan345
Criticism and Controversy
Despite the overwhelmingly positive feedback from many fans, some critics have pointed out potential issues with the BMW commercial. One area of concern has been the lack of diversity amongst the players featured in the ad.
A few Twitter users voiced their displeasure with the fact that all of the players shown were white males. They argued that the ad missed an opportunity to showcase more diversity within the sport of baseball.
“Really disappointed by the complete lack of diversity in this BMW commercial. Not a single person of color was represented – what gives?” -@baseballforall
In addition, some critics felt that the commercial did not accurately portray the realities of playing professional baseball. They noted that athletes would never be able to act as casually as the players portrayed in the video during game preparation.
“While I loved seeing baseball stars in this new ad campaign, it seemed unrealistic to me to show them goofing off and playing mini-golf instead of preparing for a real game.” -@sportsanalyst14
Despite these criticisms, the BMW commercial featuring MLB players has generated a lot of excitement and conversation amongst fans. It successfully merged two beloved American pastimes – baseball and luxury cars – to create an ad that was both entertaining and memorable.
Frequently Asked Questions
Who are the MLB players featured in the BMW commercial?
The BMW commercial features four MLB players: Mookie Betts, Chris Sale, Joe Kelly, and Andrew Benintendi.
What is the significance of having MLB players in a BMW commercial?
Having MLB players in a BMW commercial adds a sense of luxury and exclusivity to the brand. It also appeals to sports fans and positions BMW as a sophisticated choice for those who appreciate high-performance vehicles.
How were the MLB players selected for the BMW commercial?
The MLB players were selected based on their performance, popularity, and marketability. BMW likely looked for players who were not only talented on the field, but also had a strong social media presence and fan base.
What impact do MLB players have on the advertising industry?
MLB players have a significant impact on the advertising industry. They are seen as role models and influencers, and can help brands reach a wider audience. Their endorsement can also add credibility and trust to a brand, as fans trust their favorite players and may be more likely to try products they promote.
Are there any other professional athletes featured in the BMW commercial?
No, there are no other professional athletes featured in the BMW commercial. The focus is solely on the four MLB players and their connection to the BMW brand.